HOME
VIDEO
UNIFORM
Behold a modern take on the most iconic Detroit Lions uniform ever worn. In refreshed “Honolulu Blue”, the Home jersey welcomes back a classic white number font, and is paired with pants in true silver – the way it was meant to be. New shoulder and pant striping borrows from the racing stripes used on the Shelby Mustang, and both notably include the return of white accents.
The inside collar is inscribed with “One Pride”, in honor of our team’s passionate and frenzied fan base that packs Ford Field to create one of the most intimidating game day atmospheres in the NFL.
The Away uniform features a bright white jersey with classic blue numbers outlined in silver, to be worn with either solid blue or white pants. For the first time in team history, the Lions will proudly wear “Detroit” across their chest on the road, keeping home close to the heart.
The inside collar is trimmed in blue, a nod to the hardworking heritage of the city and the formidable play of its football team. It’s also inscribed with “313”, as another reminder of who the team represents when they suit up on the road.
Heavily influenced by the grit and swagger our team brings to the field, this alternate uniform reintroduces black to the Lions on-field closet. A reinterpretation of a jersey worn in the late 1990’s/early 2000’s by former players including Head Coach Dan Campbell, it bears the Lions wordmark across the chest so whoever lines up across from us knows they’re in for a
long day.
The continued use of the blue trim inside the collar ensures that whether worn at Ford Field or on the road, a blue-collar mentality remains a constant. Inscribed with “Motor City”, the collar also pays tribute to Detroit and the Ford Family’s iconic place in American history.
2005
2012
2014
1973-1975
1991
1994
2000-2002
2003
1934-1947
1948
1949
1957-1960
1961-1967
2024
2017
Honolulu blue meets black to mimic the intense gaze of a Lion as it locks on to its prey with unwavering focus; adding
a fierce edge.
Carbon fiber within the decals texture symbolizes elite performance and connects to Detroit’s car and racing culture.
Italicized jersey numbers lean forward with intention to create the illusion of motion.
Inscribed with the team’s iconic Defend the Den mantra,
a phrase that speaks to the pride we take in creating
a homefield advantage.
Mirrors the shoulder detail to anchor the bottom half of
the uniform.
Detroit worn proudly across the chest ties the newest jersey design back to
the team’s
existing closet.
SHOP JERSEYS
The Detroit Lions proudly introduce their new Defend the Den uniform, created as part of Nike and the NFL’s Rivalries program.
Detroit was once defined by what it built. Now, it’s defined by what it overcame; by its complete refusal to surrender. That mentality is reflected by its people and its football team, in the way they guard the places they call home.
Every opponent is an intruder.
PHOTOS
